Educating Media buyers on the benefits of digital.
As well as their portfolio of TV channels and websites like MTV, Paramount Comedy and Nickelodeon, Viacom have invested heavily in digital publishers, buying a number of high profile, high traffic sites. They then needed to equip the media sales team with a presentation showing the many advertising formats and vital statistics of these sites.
We stepped up to the challenge developing an interactive presentation utilising cutting edge motion graphics and existing TV assets to really bring the proposition alive. PowerPoint it aint!
Digital now makes up a significant proportion of campaigns run by the company and we are lucky enough to be involved in the creative and production of a good number of them.
Call 01273 686713 or email Jim McCall jim@theunit.co.uk