Get tested!

A website to promote World Hepatitis Awareness Day (WHAD) and encourage people to get tested.

Most hepatitis websites are dry and boring so we wanted to create something that would be entertaining and get the attention of a wide audience.

We developed a site containing a viral video clip, game and video messages from supporters like Sir Bob Geldof and Dame Anita Rodick as well as important advice about how to get tested.

It worked - site traffic was huge and the video got hundreds of thousands of views as well as tons of publicity on blogs and news sites.

For a pharmaceutical campaign it was very edgy so respect to the client for being brave enough to make a statement and achieve real stand out.

Call 01273 686713 or email Jim McCall jim@theunit.co.uk