Hellraisers viral game.

We promote drunken behaviour!

We’ll almost. Actually, we promoted a book about drunken behaviour from Oliver Reed and his well-oiled friends.

Our strategy was simple. Target young males who like to drink and play the fool (that’s about all 18 – 30 year olds).

The result was an ambient marketing campaign on beer mats and a viral game that’s as crazy as Oliver Reed himself!

The objective of the game is to drink as much beer as possible without falling over. The more you drink the harder it gets to stay vertical.

Click here to play the game and raise hell.