Amy Winehouse.

Now we're name-dropping.

With hundreds of thousands of fans the pressure was on to create a website that not only reflected Amy's edgy appeal but would also act as a focus for a huge fan based community.

Universal Records chose The Unit for its experience in creating large fan based community websites.

At the front end, the new website includes news, blogs, reviews, photos, tour dates, forums and e-commerce.

Behind a member registration process the site has an extensive array of community features including member profiles, member wall, member reviews, member photos and videos, member messaging, Google fan map, content rating and member ranting system.

The website also includes a comprehensive CMS allowing Universal Records to administrate and moderate website content, member community and revenue generating advertising.

Become a fan at www.amywinehouse.co.uk